The director of the Centers for Disease Control, Julie Gerberding, has been pushing a major reform on CDC. In an interview in Fall 2006, she include health communication as one of the key areas where more research is needed.
<http://www.sciencemag.org/cgi/content/full/314/5797/246>
You can see more about health communication at CDC at
<http://www.cdc.gov/communication/healthcomm.htm>
One particular perspective is about the role of entertainment television in promoting health. The CDC website above has lots of links--here's just one interesting study:
<http://www.cdc.gov/communication/surveys/surv2001.htm>
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